July 21, 2012
by Mary Caelsto
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While the majority of the people we deal with in business are good and love what we do, there are always a few bad apples and they can make the retailing business, whether on line or in person, miserable. Even … Continue reading
June 19, 2012
by Mary Caelsto
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Let’s face it, there are a zillion “witch shops” on the internet. Some are large; some are small. All of them think you should stop there. So, why should a customer come to your store over all others? If you’re … Continue reading
May 21, 2012
by Mary Caelsto
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One of the great joys of social media is that there are so many promotional opportunities available. Within networking groups there are generally several opportunities. There are link exchanges, banner exchanges, filler exchanges, and more! Street teams. Blogging tribes. You … Continue reading
May 13, 2012
by Mary Caelsto
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I recently went through a situation where I had several questions of a service provider. The service provider would answer one question, then act like everything else was fixed. I’d ask the unanswered questions…finally I just got the brush off. … Continue reading
May 7, 2012
by Mary Caelsto
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I’m going to go a bit out on a metaphysical limb here in this edition of the Positive Proprietor. Are you connected to your source? Okay, let’s try that again. In the Charge of the Goddess, there is the line, … Continue reading
April 29, 2012
by Mary Caelsto
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I want to relate two stories this week and hope that they inspire you to think about how you handle inquiries into your business. These stores are presented without identifying names or products. Story #1 – I’d had a question … Continue reading
April 16, 2012
by Mary Caelsto
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As small business owners, we all think we’re indispensable. We can’t leave. What if the website breaks down? What if big orders come in? What if people try to get a hold of us? The questions are many and the … Continue reading
April 12, 2012
by Mary Caelsto
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We’re almost through tax time, and many small business owners took out the box of receipts and finally did last year’s paperwork. This year’s receipts go into the box and won’t be looked at until this time next year. But … Continue reading
April 3, 2012
by Mary Caelsto
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Sometimes when we do events, things are slower than we anticipated. We can think that it was a waste of time or a complete bust. But really, there’s a good chance it still was an excellent opportunity to get your … Continue reading
April 1, 2012
by Mary Caelsto
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Our websites are already full of information. Really, between product pictures, descriptions, and all the buttons and graphics our shopping cart requires, the screen can become cluttered and our customers lost. So it can be easy to overlook the Terms … Continue reading