One of the great joys of social media is that there are so many promotional opportunities available. Within networking groups there are generally several opportunities. There are link exchanges, banner exchanges, filler exchanges, and more! Street teams. Blogging tribes. You name it, there’s a great way for you to share the word about your business.
I’ll confess, I’m a bit disappointed. I know of several free opportunities for people to share their business, and yet, they go underutilized. Why? If someone offers you a free way to shout your business to the world, will you not take it? Why?
I understand about paid opportunities. After all, it’s so tough to determine which marketing streams brought in which customers. But, with free opportunities, there are little to no up front costs. Just a bit of time in sending off the email/link/banner/ad, filling out a form, you name it. Then bingo! Nothing to do but wait for the universe to send customers to you.
Who knows where someone will see your store and decide to stop on by? You never know, which makes me wonder, have you taken advantage of those free opportunities yet?