Business Name: Raven and Crone
Business URL: http://www.ravenandcrone.com/
Facebook/Twitter/Other Social Networking Sites: facebook.ravenandcrone.com
What is your primary line of business? Online Pagan Supplies and Crystals
What can you offer customers that others cannot? Or how can you add value to your customers’ orders?
I communicate with every customer and order. They always get the automated response after placing an order but then I always send them a personal email too. I let them know about processing time, when the order is shipped. If there is something special about the item they ordered, I will tell them about it. When they order crystals or stones there is usually an extra surprise in the order for them. Usually a stone that compliments what they ordered. Most of my stones and crystals are handpicked by me when I buy my stock. When I start packing the order that has crystals and stones I look at what they have ordered and try to focus on the intention they are trying to achieve and put that energy into each item as it is picked. Two weeks after an order is shipped each customer gets an email from me. They are asked if they received their order and if they are happy with it. At that time they have the option of leaving feedback on their purchases if they want to. This is a good way to make sure everyone is happy with the transaction.
When/How did you get started? Tell us a bit about your history.
My business started in 2004. At the time I was beading jewelry and decided to put it online. About 1 year later I had enough of beading and, started adding pagan supplies. I gradually converted to all pagan supplies. As time evolved I fell in love with crystals and tumbled stones, so I started adding them to my site. The crystals are what I love most about the business now. I sell both pagan supplies and crystals. My inventory changes and grows monthly. During all this time I had a day job too. Finally this year I am full time with the online store. I love it!
Do you have any specials you’d like to share?
I put on sales every month. Sometimes it’s just a certain category and sometimes the whole catalog. If my supplier offers a special I pass it on to my customers. I like having specials and always welcome ideas from anyone that takes the time to email me with a suggestion.
Do you have any upcoming plans or exciting things coming up in the future for your business?
I hope to have a special featured product every month. Something I choose that I fell in love with and want to share. I also might feature a product that I possibly bought too much of because I liked it so much and got carried away. I hope to tell a story about the item and why it’s featured and of course put a special price on it for the month.
Is there anything else you’d like to add?
I run the business alone. My main focus is the customer. I treat every order personally. This always comes first. Having an online store is a lot of work. I love that it is growing. However I never want it to get to big because I want each order to be personal. I want to have the time to treat every customer as I would like to be treated. I want people to know there is a person on the other side of the computer taking care of their order with care and appreciation.